Launched in 2021, Pure Golf — the exclusive apparel collection from Golf 2 Golf — has quickly grown from strength to strength, establishing itself as a firm favourite among lady golfers across the UK and beyond.
Golf 2 Golf identified a clear gap in the market in the 2020 lockdown for golf clothing that is both stylish and affordable, without compromising on quality or performance. That’s how the Pure Golf brand was born — designed in-house with the modern female golfer in mind.
Our collection offers a refreshing mix of wardrobe staples and on-trend seasonal pieces, all crafted from high-performance fabrics that prioritise comfort, stretch, and freedom of movement. Whether it’s a polo shirt for everyday play or a statement outfit for competition days, Pure Golf delivers effortless style and reliability on and off the course.
One of the unique selling points of the Pure Golf collection is the way our fashion prints tie back to our Colour Spectrum Essentials. This thoughtful design approach allows customers to mix and match across the range — offering incredible outfit flexibility and maximising sell-through potential for our stockists. With a wide palette of colours across the Essentials collection, there’s something to complement every taste and skin tone.
Our Spring collection continues this philosophy with an exciting range of vibrant prints, classic cuts, and flattering silhouettes. Designed to appeal to a wide variety of preferences, the new season range includes everything from bold patterns to timeless pieces — all at an accessible price point.
Whether you're a golfer looking to upgrade your wardrobe or a retailer wanting to offer something fresh, versatile, and fast-moving, the Pure Golf collection delivers on quality, style, and value. As we continue to grow, we remain committed to supporting women in golf with apparel that feels as good as it looks.