About Us
Meet The Smiths
Jason, Christina, Haidan, Chloe and Gemma.
We’re a family-run business based in Hertfordshire, leading the way in women’s golf apparel and accessories for the past 28 years. Today, we’re proud to supply over 700 stockists worldwide.
Our story in the golf industry began back in 1997, when Jason and Christina founded Golf 2 Golf. At the time, Haidan was just six weeks old - and every inch of the house was filled with golf products as the business took shape.
Golf 2 Golf grew rapidly over the years, with Jason taking on UK and Ireland distribution for Daily Sports and developing it into the leading women’s golf brand for more than 20 years.
2009
Surprizeshop Accessories Starts
In 2009, Christina spotted another opportunity: a lack of stylish, fun, and thoughtful women’s golf prizes and accessories.
From that vision, Surprizeshop accessories was created. Today, Surprizeshop remains the UK’s leading women’s golf accessories brand, trusted by golfers and golf clubs across the country to provide products that cater for women.
2019
Pure Golf was Born
As our industry evolved, we recognised yet another major gap. In 2019, women golfers were still struggling to find affordable, fashionable, high‑quality golf clothing - so we created Pure Golf.
Pure Golf has since become the market leader in women’s golf apparel, loved for its modern designs, flattering fits, and accessible price point. From day one, our mission has been clear: to offer stylish, performance‑driven golf clothing without compromising on quality or affordability.
Trusted Distributors
Representing women’s golf apparel brands for over two decades
We have worked with global women’s golf apparel brands, including serving as distributors for Daily Sports and Tail Activewear. We currently distribute Nivo Golf in the UK and Ireland.
Our Team
The Team Behind the Brand
From day one to today, our team has grown into a fantastic group of 18 who truly feel like our extended family. We’re also proud to have five dedicated sales agents on the road, whose hard work and contributions we value immensely.
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