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About Me:
Colour: Navy
The Charm 2 is an evolution of our best-selling silhouette, engineered with an upgraded fabric composition for enhanced durability and a superior soft-touch finish. Designed specifically for the performance-driven retailer.
- Fit & Style: Slim fit, 7/8 ankle length with stylish side slits.
- Construction: High-stretch pull-on waistband with integrated belt loops.
- Fabric Technology: 4-way stretch for maximum mobility and anti-crease properties for a polished look.
- Protection & Comfort: UPF50+ sun protection and quick-dry moisture management.
- Material Composition: 74% Rayon, 22% Nylon, 4% Spandex.
- Colorway: Black (Designed to coordinate with Midnight Rose, Soar, Dusk, and Optical Weave collections).
- Credentials: From Pure Golf, WIGA Brand of the Year 2023/24.
About Me:
Colour: Navy
The Charm 2 is an evolution of our best-selling silhouette, engineered with an upgraded fabric composition for enhanced durability and a superior soft-touch finish. Designed specifically for the performance-driven retailer.
- Fit & Style: Slim fit, 7/8 ankle length with stylish side slits.
- Construction: High-stretch pull-on waistband with integrated belt loops.
- Fabric Technology: 4-way stretch for maximum mobility and anti-crease properties for a polished look.
- Protection & Comfort: UPF50+ sun protection and quick-dry moisture management.
- Material Composition: 74% Rayon, 22% Nylon, 4% Spandex.
- Colorway: Black (Designed to coordinate with Midnight Rose, Soar, Dusk, and Optical Weave collections).
- Credentials: From Pure Golf, WIGA Brand of the Year 2023/24.
Why Choose Pure Golf?
Pure Golf is proudly designed by our family-run business, Golf2Golf. Based in the UK, our entire collection is created in-house with a clear promise: style, comfort, and affordability—guaranteed. From concept to completion, our talented design and production team oversee every step of the process.
In 2020, we identified a gap in the market for fashionable, well-priced women’s golfwear. Pure Golf’s mission has remained simple ever since: to deliver high-quality, affordable collections that never compromise on style or performance.
The result? Clean, elegant designs that speak for themselves—made for women who want to look and feel their best on the course. Since launching, Pure has proudly established itself as the UK’s best-selling women’s golfwear brand.
What Makes Pure Golf Stand Out?
Brand of The Year Winner
Following the success of our brand Surprizeshop at the inaugural Women in Golf Awards, we were thrilled when Pure Golf was voted 'Brand of the Year 2023–24' at the second-ever ceremony. This award was especially meaningful to us, as we were nominated by so many of our valued customers, trade stockists, and friends within the industry.

